The changing digital communications landscape has created a need for cloud communications and platform-based customer engagement models
With an increasing fragmentation of communications channels, along with fragmentation in consumer preferences, organisations need to be able to find ways to communicate and engage with their customers across multiple forms of media.
For the last 2 decades organisations of all types have been gradually transforming the way they work with their customers.
In previous articles in this series, we have examined the new imperatives governing organisations’ customer engagement strategies and we have introduced ideas around communications in the cloud and communications platform as a service (CPaaS)
Tata Communications DIGO – addressing the challenges of creating compelling digital customer engagement strategies
Tata Communications has been an important part of the mobile messaging ecosystem for several years, following the launch of its mobile messaging exchange service.